We recently began coverage of Cytiva, the makers of Sonic Recruit and other HR applications. We’ve developed a research report on the company and its products. The report is available for $395 and can be ordered via our request form on this website.

2008 Cytiva report cover

Here’s an excerpt from the Solutions section of the report:


The breadth of Cytiva’s product line has grown over the years. Essentially, the solution set began in 2001 as an applicant tracking solution that morphed into a recruiting solution (aka SonicRecruit). The product line now contains modules for:

– hiring manager

– staffing firm portal

– hourly employee solution (aka SonicEntrée)

– on-boarding – released in 2006 (aka SonicLaunch)

One observation we made is that Cytiva’s solutions cover both professional and hourly workers. Many talent management solutions have a distinct bias for one class or the other while professing coverage for both worker groups. The amount of energy and functionality Cytiva has placed into the hourly worker space is refreshing.

The company has recently announced a new module called SonicPerform Enterprise. This module provides Enterprise Performance Management (EPM) functionality. This product features “Jump Start Text” – a capability that expedites the completion of performance reviews for managers by translating numeric, Likert scale values into suggested textual commentary.

Cytiva offers SaaS (software as a service) solutions.


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