Oracle’s Accelerate Strategy
There’s been a flurry of press releases and announcements re: Oracle and their re-doubled partner program in the SMB (small-medium business) space. We recently spoke with Jeff Abbott, Vice President Global Accelerate Strategy of Oracle, about the program and its new momentum.
Here’s a quote from the Prognosis section of the report:
“This new momentum around the SMB space has additional value to Oracle as SMB buyers are one of the most recession proof sectors in the application software marketplace. Given the current economy, Oracle would do well to cultivate and expand its partner program in this space.
We believe Oracle’s focus on fixed-price implementations is not only appropriate but also long overdue in the SMB space. As we have published previously, SMB buyers have complex businesses while lacking the budgets of big firms (i.e., wine tastes/beer budgets). In discussions we have had with midmarket CFOs, the pain these companies face around uncertain implementation and integration costs is palpable. Vendors that seek to address this very real and painful market concern may do quite well.”